BLACKPINK - How You Like That: Blog tasks

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They are known as BLINK Fans and the demographics and psychographics would be Teenage and young girls

2) What audience pleasures are offered by the music video for How You Like That?

 They are offered personal relationship and diversion


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 


Close shot, wide shot and very close shot and the reason this was used because it gives the audience a personal and exciting experience


4) How was the How You Like That music video marketed and promoted to the audience?

-They were marketed by social media and promoted by adverts from different companies

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

It is a globally famous star because it created something that is both Korean and English at the same time all in one video. What helped it become so famous is that it used promotion such as social media to help promote its music to get famous and make money off its content.



Industry

1) How were BLACKPINK formed and what records have they broken?

They were formed as pre-teenaged girls who wanted to perform so they performed at YG Entertainment and held out tryouts. With BLACKPINK, Lisa holds out the world record for having the most subscribers for a band on YouTube

2) What other successful artists have YG Entertainment created? You may need to Google this.

Eun Ji-won, Akdong Musician, Winner, Blackpink, Treasure, and BabyMonster


3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

People are more on the internet than buying CDs, instead, they listen to music digitally and give it a rating.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They now stream their music for free on Spotify, YouTube etc and make millions of it. Some music videos have got 1 billion views over the past few months as well showing how popular BLACKPINK are

5) How are UK-based music videos regulated and what types of content require warnings? 

Bad language, disturbing behaviour etc that will not satisfy the viewers at home and leave a negative review that will lead them to close their band

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