Jalaal Azam GCSE Blog

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Usually produced by smaller productions companies or individual filmmakers   2) What is I, Daniel Blake about?  I daniel blake is a 2016 movie it tells you about a 59 year old carpenter who is forced to naviage the complex and unforgiving british wellfare system .  3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake. This is important because Ken Loach is a highly acclaimed and influential filmmaker known for his socially conscious and politically charged works.   4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience.  campaign and how they targeted their audience   projected onto the houses of parliament  Loach appeared on bbc questions time to talk on issue giving the film extra creditibity                                                       

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 5 films realesed 2) How much money have the MCU films made in total according to this article? $2.79 billion 3) Why did Marvel create the Avengers films?   One reason why for creating the avengers film was to bring iconic marvel characters in a single, epic storyline.   4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?   Sony bought it for 7 Million 5) Which company owns the rights to the Fantastic Four and the X-Men? Fox Entertainment owns the fantastic four and X-men  6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?  Disney has announced plans for several new Marvel TV series

 1- Zuckerberg wanted to buy Instagram as it was becoming a threat to Facebook .  2-A vertical integration strategy can deliver advantages, including  greater economies of scale, lower variable production costs, decreased logistics costs and quality concerns 3-the benefits for media companies of horizontal integration are  Reduced competition's,increased market share,Expanded customer base and Revenue growth 4- Synergy is when a company creates a brand that can be used across different media products and platforms.# 5- The Walt Disney Company Concast Corporation (NBCUNIVERISAL) Time Warner (now WarnerMedia under AT&t) 6- A&E Networks National Geographic Partners Disney Interactive Disney Direct-to-Consumer & International Disney Theatrical Group Disney Music Group Disney Parks, Experiences and Products Disney Media Networks Disney Television Studios Walt Disney Studios 7- Moreover, Fox was a strong competitor for Disney in the film industry originally,

1) Write a definition of a  passive  audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an  active  audience:  Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audien

1) What is the preferred reading of a media text? preferred reading of a media text means   how the producer wants the audience to view the media text 2) What is the oppositional reading of a media text? oppositional reading of a media text means  when the audience rejects the preferred reading, and creates their own meaning for the text . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? 3.    Harry Brown trailer position the audience to respond t he trailer often presents the teenage characters in dark and gritty settings  such as rundown housing estates and dimly lit alleyways.  4) Why might young people reject this reading and construct an oppositional reading of the trailer? young people reject this reading and construct an oppositional reading of the trailer because not all the teenagers are the not same and that t he  trailer  portrays a gritty and violent world, which may not resonate with younger 5) Write a 150+ word an

 Passive audience- Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. Active audience-  This is the more modern and generally accepted view that audiences   interact  with and make conscious choices regarding the media they consume. hypodermic needle  theory:    This is the suggestion that audiences are always   passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  Information/Surveillance: Sky News Why- Sky news is important because it can show world wide news for free on your tv or your mobile personal devices Personal Identity- It shows what kind of character you represent in the role Diversion/Entertainment- You can use youtube to be entertained

 1- To spread the app to other people 2-Among the most notable potential benefits of vertical integration are: greater economics of scale  as an organization's fixed-cost base is spread across a larger range of operations the migration of some fixed, external costs (e.g., logistics) to variable costs, over which the organization has greater control 3 - Reduced competition.  Increased market share. Expanded customer base.  Revenue growth.  Improved efficiencies.  Greater product and service differentiation.  Access to new markets.  Increased market power# 4- a subsidiary is  a company that belongs to another company, which is usually referred to as the  parent company  or holding company 5- disney facebook and sony

 1-  Media companies use data on the age and gender of their audience to understand the demographic makeup of their viewership. This information can be gathered through surveys, viewer polls, or data analytics tools that track viewer behaviour.  2-  Audience profiling allows media companies and advertisers to create personalized marketing strategies. By understanding the specific interests and behaviors of their audience, they can tailor their content and advertisements to resonate with individuals on a more personal level. 3- I am driven by a desire to learn and acquire new knowledge. I am constantly seeking out new information and updates to improve my language abilities and provide the most accurate and helpful responses to users. 

1- Pick three aspects of camera movement in the clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.  At 2:34 i identify a zoom camera movement skill because the camera slowly zooms on to the peoples face and shows their whole fave and some of there chest. 2-Pick two aspects of editing in the clip and write about what effect it has on the audience. At  1:01 there is a  tilt camera which means when the camera slowly tilts to where the character is going this movement can be in movies games and anything that is 1st or 3rd person 3) Finally, revise last week's work on camerawork by picking out two shots or camera angles in the clip that communicate meaning to the audience. The camera stars to tilt to the right at 0.13 and shoulder shot and close up shot this tells us that something is going to happen.

1- Pick three aspects of camera movement in the clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.  At 2:34 i identify a zoom camera movement skill because the camera slowly zooms on to the peoples face and shows their whole fave and some of there chest. 2-Pick two aspects of editing in the clip and write about what effect it has on the audience. At  1:01 there is a  tilt camera which means when the camera slowly tilts to where the character is going this movement can be in movies games and anything that is 1st or 3rd person 3) Finally, revise last week's work on camerawork by picking out two shots or camera angles in the clip that communicate meaning to the audience. The camera stars to tilt to the right at 0.13 and shoulder shot and close up shot this tells us that something is going to happen. The camera stars to tilt to the right  at 0.13. At   1.01  there is a   tilt