Jalaal Azam GCSE Blog

  1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series? 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? 3) What kind of characters and narratives are introduced in this trailer? 4) What settings appear in the trailer? 5) Who do you think the target audience for  His Dark Materials  is? Give reasons for your answer.

1) Music Video: Introduction 2) Music Video: BLACKPINK - How You Like That CSP 3) Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

  Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.  The audience of artic monkeys are likely to be a white, middle class and young. Psychographic groups might be reformers and explorers 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? It includes diversion and the son is upbeat and fast paces 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?  a) The opening shot of the band walking down the stairs, which establishes their cool and confident demeanor .  b) The shot of lead singer Alex Turner singing directly to the camera, which creates a sense of intimacy and connection with the audience   c) The shot of the crowd dancing wildly and singing along to the chorus, which captures The excitment at a artic monkey concert 4) How did fans take

  Answer the questions below to complete your introduction to the Music Video topic:  1) What are the key conventions of music video?   - Movement, Actors, Camerawork and Visual Effects 2) What is intertextuality? - Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry?   - 1981 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV and the reason why it was an important part of the music industry is because It communicates to the audience as if they were talking to them but singing. 5) How are music videos distributed and watched in the digital age?   -  In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.   The rise of new and digital media paved the way for

 1) Magazines Tatler magazines CSP 2) Advertising assessment learner response 3) Magazines Heat Magazines 

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as BLINK Fans and the demographics and psychographics would be Teenage and young girls 2) What audience pleasures are offered by the music video for How You Like That?  They are offered personal relationship and diversion 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  Close shot, wide shot and very close shot and the reason this was used because it gives the audience a personal and exciting experience 4) How was the How You Like That music video marketed and promoted to the audience? -They were marketed by social media and promoted by adverts from different companies 5) Why is K-pop a global phenomenon and what has helped it to become so popular? It is a globally famous star because it created something that is both Korean and English at the