Music Video Introduction

 

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?

 

- Movement, Actors, Camerawork and Visual Effects

2) What is intertextuality?

- Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

 

- 1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV and the reason why it was an important part of the music industry is because It communicates to the audience as if they were talking to them but singing.

5) How are music videos distributed and watched in the digital age?

 

- In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.

 

The rise of new and digital media paved the way for bands such as One Direction ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies.

Comments

Post a Comment

Popular posts from this blog

Represent NHS Blood & Transplant campaign: blog tasks

1) What does BAME stand for?    Black, asian and minority ethnic 2) Why is there a need for blood in the BAME community?     The reason why is because 3% of people who are black and Asian only get blood donors which is really small. The music video is trying to spread awareness of  donating blood to Black and Asian people   3) What does this advert want people to do once they've seen it (the 'call to action')?    They want poeple to call the number on the advert to book an appointment and donate blood to the blood donors 4) Why is the advert called 'Represent'?    It's called represent because it's trying to tell us that black and Asian people matter as well and that they stand for their ethnicity group. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately .    Famous peopl
Read more

Audience effects theory - Blue Planet

1) Write a definition of a  passive  audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an  active  audience:  Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audien
Read more