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Advertising CSP 1: OMO print advert

  1) What year was the advert produced? The advert was produced in the 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. The women in the 1950 were treated way differently then men becuase they think that women should be a housewife and a mother. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is saying that that this isnt your normal detergant it is trying to say that it is way better than the others you have used.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The women wears alot of makeup and lipstick to show the audience that she is really into the washing to impress the man. 5) Why is a picture of the product added to the bottom right of the advert? They

January assessment: learner response

 WWW- This is an important lesson you need to do to catch up on the time you missed last term EBI- Go back and complete the missing blog work for audience and industry topics -Learn the film CSPs : Black widow and I, Daniel Blake LR- See blog Q1- 1 Q2-0 Q3-1 Q4-0 Q5-0 Q6-2 For Question 2 i though it was a physical media code but it was a non verbal code For Question 3 i didnt revise the theory so i didnt get full marks For Question 4 i didnt know what the two benefits to media companies of vertical integration For Question 5 i though it asked for where would you go to watch the movie For Question 6 I didnt talked about Black Widow so i did not recieve full marks for it 3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. For question 3 i didnt write anything about preferred and oppositional reading because

Advertising and Marketing: Key conventions

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  What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture of the product inside to remind you how it looks and how it is colourful.  The Logo is big and bright white so that when you see it its more attractive to the eyes. It uses big fonts and says its made from real fruits with bite size candy suggesting its for kids. The Background is a rainbow in the clouds with skittles on it, you can presume that its referring to the slogan "Taste The Rainbow". The Slogan stating "Taste the Rainbow" says the sweets are colourful and made for a younger audience. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? It is their slogan 'taste the rainbow'. which tells us tha