Advertising CSP 1: OMO print advert
1) What year was the advert produced? The advert was produced in the 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. The women in the 1950 were treated way differently then men becuase they think that women should be a housewife and a mother. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is saying that that this isnt your normal detergant it is trying to say that it is way better than the others you have used. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The women wears alot of makeup and lipstick to show the audience that she is really into the washing to impress the man. 5) Why is a picture of the product added to the bottom right of the advert? They