Jalaal Azam GCSE Blog

 WWW- This needs to be a lesson in the standards required at GCSE. Learn from this and improve next time. EBI- Learn/Revise the content for this topic Learn/revise media terminology: conventions representation, sterotype LR- See blog 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  • social attitudes will be reflected in marketing campaigns of the day • language and imagery evolve and change over time to reflect current usage and new trends • gender, ethnicity and sexuality will be represented in different ways as social attitudes change 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  didn't  include in your original answer if you can. • Subverts stereotypes in key scenes: Kanya King

1) What does BAME stand for?    Black, asian and minority ethnic 2) Why is there a need for blood in the BAME community?     The reason why is because 3% of people who are black and Asian only get blood donors which is really small. The music video is trying to spread awareness of  donating blood to Black and Asian people   3) What does this advert want people to do once they've seen it (the 'call to action')?    They want poeple to call the number on the advert to book an appointment and donate blood to the blood donors 4) Why is the advert called 'Represent'?    It's called represent because it's trying to tell us that black and Asian people matter as well and that they stand for their ethnicity group. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately .    Famous peopl

 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign 

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Product name and company 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.  The key message the advert is communicating is that it is way more product than in the other choclates 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn is a famous holywood actor in the 1950s and dead now and He was in the advert becuase he shows heritage. 4) What is intertextuality? intertextuality:  When one media text refers to or suggests another media text 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Audrey hepburn also know as the heroine has makeup on and is white because back in the 1950`s most  good/pretty women looked like that  the hat that she took o