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Showing posts from July, 2024

End of Year 1 exam: Learner response

 WWW - You Clearly have some knowledge of the TV text but we need to add exam technique and revision of media language in order to move up the levels  EBI - Practice note staking skills and use the plan we have given you  - Revise mise - en scene and narrative - Exam technique : you must  focus on the question. We will look at social and cultural context in class. 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too.  CLAMPS  Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  • Location: the empty city creates its own enigma code with the mystery of what has happened to the city and the people that lived there. This is partially resolved later in the extract. • Props: the setting and props are both familiar (the drink bottles and bread towards the end of the sequence) and a

Coursework: Summer Project 2024

Innocent Drinks   1) What is the  unique selling point  of the product?     The unique selling point of Innocent Drinks is their commitment to using 100% natural fruit in their products, particularly in their fruit smoothies. This emphasis on fresh and natural ingredients sets them apart from other beverage companies and aligns with the current trend towards healthier eating and lifestyle choices.    2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why .   Age: Innocent Drinks typically appeals to a younger demographic, including millennials and Generation Z consumers. These age groups are often more health-conscious and interested in sustainable products, which aligns well with Innocent’s brand ethos.     3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.   The camerawork in the advert is sk