Radio: KISS FM Breakfast show CSP
1) Read page 2. What is KISS FM's mission? to promoting an inclusive and dynamic music community, fostering appreciation and exploration of the vast musical landscape. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. To get more 15-34 year old audiences 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. 7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan a